Behind the brand

About la Vie en Rose

WELCOME TO LA VIE EN ROSE

WELCOME TO
LA VIE EN ROSE

Experts in lingerie, swimwear and loungewear since 1985.

BRAND MISSION

BRAND MISSION

We celebrate women through products that provide comfort to their everyday moments while making shopping for lingerie, sleepwear and swimwear easier.

We celebrate women through products that provide comfort to their everyday moments while making shopping for lingerie, sleepwear and swimwear easier.

BRAND PROMISE

BRAND PROMISE

We offer a complete selection of carefully crafted intimates that feel good to wear, with a bit of real talk on the side.​

We offer a complete selection of carefully crafted intimates that feel good to wear, with a bit of real talk on the side.​

BRAND BELIEF

BRAND BELIEF

We believe that each woman is unique and that attention to detail is what makes a product high quality.​

We believe that each woman is unique and that attention to detail is what makes a product high quality.​

BRAND
PURPOSE

BRAND PURPOSE

A place where lingerie fits both your body and spirit. Where comfort is felt in every fiber, and in the heart and mind.

Together, we can get through the hard days, brighten the slow days, and celebrate your best days.

Because buying a bra, a swimsuit or pajamas should be a treat, not a task. We will make it easier and more enjoyable for you.

So, pull up a chair and stay a while. Let's be comfortable talking about it. There's no need to hold back.

Here, we will always get it.
Here, we will always get you.

We are la Vie en Rose,
Simply closer to you.

A place where lingerie fits both your body and spirit. Where comfort is felt in every fiber, and in the heart and mind.

Together, we can get through the hard days, brighten the slow days, and celebrate your best days.

Because buying a bra, a swimsuit or pajamas should be a treat, not a task. We will make it easier and more enjoyable for you.

So, pull up a chair and stay a while. Let's be comfortable talking about it. There's no need to hold back.

Here, we will always get it.
Here, we will always get you.

We are la Vie en Rose,
Simply closer to you.

OUR PRODUCTS

La Vie en Rose is proud to be a Quebec-based company. All our products are conceived and designed by our designers from our head office, located in Montreal. Supporting and encouraging local talent has always been and remains a priority for us.

PRODUCT
DEVELOPMENT

PRODUCT DEVELOPMENT

From trend research to product fitting, every new collection we bring our customers is the result of a long creative process. All our products are made with quality materials and are 100% designed in Canada.

From trend research to product fitting, every new collection we bring our customers is the result of a long creative process. All our products are made with quality materials and are 100% designed in Canada.

TREND
RESEARCH

TREND RESEARCH

We keep abreast of international trends, travelling around the world to find inspiration for our collections and ensure we constantly offer new products to our customers.

We keep abreast of international trends, travelling around the world to find inspiration for our collections and ensure we constantly offer new products to our customers.

OUR
EXPERTISE

OUR EXPERTISE

TECHNICAL SKETCHES, PATTERNS & LACE

From the lace design to the prints of our pajamas, bras and swimsuits, everything is created at our Montreal head office.

SAMPLE CREATION & FITTING

Our hard-working team of designers and fit specialists makes sure every product meets our quality standards, starting with the fabric choice. They fine-tune them to fit perfectly and be as comfortable as possible.

TECHNICAL SKETCHES, PATTERNS & LACE

From the lace design to the prints of our pajamas, bras and swimsuits, everything is created at our Montreal head office.

SAMPLE CREATION & FITTING

Our hard-working team of designers and fit specialists makes sure every product meets our quality standards, starting with the fabric choice. They fine-tune them to fit perfectly and be as comfortable as possible.

PERFECTING OUR CRAFT SINCE 1985

By consistently making each product better than the last, we've unfailingly proven ourselves as experts in our field—and continue to do so every day.